Putting your best foot forward

I just spoke to a young lady looking for a job and crafting a CV. I asked her, "so what is the exceptional talent you believe you have that you should push forward to your employee?" She was lost. So I asked her: What did you do in school? What skills do you have, what gifts can you use that could help that company fulfill its objectives?" Then it became clearer. Skills, gifts and abilities. We must find a way to push them forward for our organizations. Ability: the quality or state of being able; especially : physical, mental, or legal power to do something. Time and again in HR we are interviewing people with certificates for skills with no ability. What's to be done?