So what can the customer expect from you?

Customer service representative. What can she offer you?

The customer charter is a concept that is being taught in customer care and marketing conferences around the world today. The charter encapsulates the experiences that a customer is expected to have whenever he comes into your business environment, whether that's virtual or physical! Should he expect comfort? Prompt service? Good taste?A variety of options? Would his very needs be met or perhaps they would be surpassed. What would you present to him that will keep him impressed and probably make him come back for more?
If you have the answers to all of these questions what you have probably described is the customer charter. The general idea in customer care among major competitive companies is what can I do to out do the competition? There are very few products or services that have a monopoly in the world today. So in order to beat the competition, rival companies use customer care as a tool and the Customer Charter is what the organization formulates as major principles for its operatives to work by so as to make sure that the customer is satisfied with the level of service that he experiences when he comes into your environment.
We ought to be careful when we are making promises. Never promise what you cannot deliver. Its better to under promise, as the saying goes, and over deliver. Many brands in the corporate environment are tottering because they are unable to meet the standards they set for themselves over periods of time. Customers therefore begin to decamp, chasing after other brands that they hope would fulfill their promises.
The Customer Charter therefore helps us keep our old customers and win new ones. Often major organizations state what their charter entails in form of a mission statement that they display in conspicuous places in their offices or outlets. In the era of the internet, in which the customer has become more sophisticated than ever, God help the organization that does not fulfill its promises!
The charter should not be seen to be restricted to business alone. Every group or organization that is engaged in any form of activity would consciously or unconsciously draw up a charter which it is expected to abide by. Once it falls short, people begin to ask questions. What's your charter? How well are you meeting those obligations that you spelt out yourself? What do you have to do to remedy the situation where you are not meeting your objectives? Could a rewrite of your charter be in order? Remember your organization lives for the customer so you had better make sure that you are fulfilling your promises to him!